AGDA Design Awards Visual Identity
I crafted a visual identity for an imaginative theme envisioned for the 2022 AGDA Design Awards. This encompassed the creation of a diverse set of brand assets and promotional materials, including an Instagram square, exhibition guide cover, gallery entry wall, and merch.
The symbolic use of a mirror within the design metaphorically conveys design's role in reflecting the past, present, and future aspects of society, human nature, the environment, user needs, and purpose. This underscores how design emerges from our surroundings and is purposefully shaped for both viewer perception and consumer use.
The incorporation of a hand motif serves to bridge the connection between design and reality, emphasising its inherently human-centered essence. The chosen color palette draws inspiration from the RGB spectrum visible during light refraction. Combined with gradients and the fluid abstract elements within the design, an ethereal quality emerges, evoking the ever-changing and transient nature of what design reflects.
Duration
5 weeks
Designer
Role
Team
Me
Adobe Illustrator, Adobe Photoshop
Tools
