WORK EXPERIENCE

Telstra - Product Design Specialist

Feb 2025 - Now

  • Design and execute propositions to deliver premium internet products (high-speed tiers) to SMBs

  • Support the “Where Your Business Goes” marketing campaign (brief, strategy, creative) to increase awareness of business internet plans

  • Collaborate in agile teams with product owners, chapter leads, scrum leads, and team members across sprints, work cross-functionally with the Digital Design team

  • Conduct competitor analyses, create personas and map buyer journeys as part of the GTM strategy for SMB Segment

  • Conduct UI research for above-the-line channels (T.com, My Telstra app) and ensure that they achieve at least an AA rating in accordance with WCAG guidelines

Corporate Edge - Graphic Design Intern

Aug 2024 - Jan 2025

  • Develop and design facilitation and coaching collateral for associates, social media content, and visual assets

  • Format and produce professional client proposals

  • Designed the collateral and front-end of a new mid-tier coaching learning management system, obtained 6 new clients in first month

  • Communicate effectively and liaise with program managers and associates in cross-functional teams

  • Clients include: Akura, Amaysim, AusPayNet, Axicorp, Carnival, Chanel, Earlee Products, FoodCo, HPX, Jacana Energy, JSC, MAAS, Mycar, Optus, Power & Water, Prospa, RGDC, Sonnel Hospitality, Woolworths Group, ZAA

MissionMed - Growth Strategist

April 2024 - Now

  • Developing growth strategies to increase brand awareness

  • Creating engaging social media content (TikTok, Instagram) to increase engagement and CTRs

  • Designing targeted email marketing campaigns to nurture leads and build relationships with potential customers (evaluated using A/B testing)

  • Tracking and analysing data from marketing initiatives to measure campaign effectiveness and optimise future content strategies

Panteya - Digital Marketing Intern

Aug 2023 - Nov 2023

  • Conducted in-depth market research

  • Curated, developed and executed a marketing strategy

  • Developed and executed an Instagram marketing strategy to drive conversions and grow brand awareness across clinics (@panteya.au) and clients (@panteya.care), focusing on copywriting and content design

Wedded Wonderland - Marketing and Design Intern

April 2023 - May 2023

  • Designed spreads for the Get Wedded in Dubai publication

  • Created an ad campaign for giveaways through Meta Ads Manager

EXTRA-CURRICULAR

Google Developer Student Club - Marketing Lead

  • June 2023 - present

  • Crafted content and promotional materials for GDSC events & initiatives

  • Developed a marketing strategy to expand GDSC's presence

UNSW Psychology Society - Marketing and Media (Publications) Director

Dec 2021 - Oct 2022

  • Spearheaded, edited, designed and coordinated a major publication each term - First Years Guide, Mental Health Journal, Careers Guide

  • Rebranded and administered a monthly newsletter using Mailchimp

  • Streamlined social media strategy across Instagram, Facebook, & LinkedIn

  • Redesigned the PsychSoc website through Squarespace

  • Mentored a team of 6 subcommittee members

  • Designed graphics, bumps and captions for event/initiative promotion

Pillar Project Lead (Volunteering)

March 2022 - May 2022

  • Orchestrated impactful social media campaign to boost engagement and donations for Sanctuary Housing (women’s shelter charity)

  • Produced consistent, compelling content for Instagram, Facebook, & LinkedIn to enhance brand identity and awareness

Results

  • 30 volunteer sign ups at their Mother’s Day Myer gift wrapping stall up from 2 the year before

  • Raised $300 in donations

  • An average post engagement increase from 53 to 250 within a month

  • Increase in 667 site visitors to their website

  • Our project was featured as one of two projects (out of 17) in the Pillar newsletter and selected for the project showcase at the end of the cycle.

EDUCATION

Bachelor of Commerce/Design at UNSW

2020 - 2024

  • Majoring in marketing, graphic design & interaction (UI/UX) design

  • Completed one year of psychological science studies

AWARDS

UNSW Enactus x UNSW DigiSoc Rebrandathon (2022) - 1st

Atlassian x DigiSoc Product Design Hackathon (2023) - 3rd

SKILLS

  • A/B testing

  • Adobe Creative Suite (After Effects, InDesign, Illustrator, Photoshop, XD)

  • Basic HTML, CSS

  • Branding

  • Content design

  • Data visualisation

  • Email marketing (Klaviyo, Mail Chimp)

  • Figma

  • Growth strategy

  • Information architecture

  • Prototyping

  • Social media marketing

  • UI design

  • Usability testing

  • UX research

  • Web design (Squarespace, Webflow)

  • Wireframing

  • Video Editing (CapCut, Premiere)

Want to reach out?