'Snap + Ignite' Packaging 

For this project, I designed packaging for an imaginary brand composed of two interrelated objects that encapsulate the themes of 'ritual' and 'repair' in unconventional ways. Whilst these words seem to have nothing I common, I encouraged myself to think outside the box and challenge myself.

For my objects, I chose a fortune cookie to represent a ritual, and a lighter representing repair. Although seemingly unrelated, both objects hold a unique symbiotic relationship with each other. This involves the superstition of lighting the fortune on fire in order for it to come true, essentially 'repairing' the fortune. 

I also chose fortune cookie as my ritual object due to its interesting history and shape/form. I wanted to challenge myself to design packaging that will hold such a unique shape.

As an Australian-born Chinese and often feeling like I'm in between two cultures, I found it fascinating how the fortune cookie bridges the east and the west. Additionally, the current packaging for fortune cookies is lackluster, and I wanted to modernise it.


Duration

5 weeks


Role

Designer


Team

Me



Tools

Adobe Illustrator, Adobe Photoshop


Moodboard: Vintage Cartoon Style

Typeface

Colour Palette

Character Designs (Miss Fortuna) 

I wanted to include a mascot on my packaging so I designed Miss Fortuna, which was inspired by Cuphead and the shape of a fortune cookie.

Logo

The brand name is inspired by the onomatopeic actions when using the objects. The logo literally represents this, with the word ‘snap‘ being snapped in half, like a fortune cookie. The ‘i‘ in ‘ignite‘ also looks like a lighter.

Elements

In addition, I illustrated various design elements such as 2D and 3D fortune cookie symbols, rounded stars and sparkles and taglines to extend the vintage cartoon aesthetic and form a recognisable packaging design.

Final Design Outcome

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Sanctuary Housing Social Media