One of the best selling Kpop girl groups currently, NewJeans really broke the industry when they first debuted. I was instantly drawn to their music concepts, marketing and design.

Their refreshingly natural concept stood out at a time where noise music was prominent. They were portrayed as a group of regular girls enjoying themselves without any extravagance.

I wanted to capture that youthful spirit and refreshing quality in the poster through the use of colour, asymmetrical, doodle-like elements and warping. This was made on Adobe Illustrator.