As the Marketing and Media Director (Publications) of UNSW Psychology Society in 2022, I maintained and administered a monthly newsletter using the Mailchimp platform.

As the old PsychSoc newsletter was struggling with a decrease in subscribers and engagement I decided to rebrand the newsletter to “Psyche”, involving a new name and logo that utilises PsychSoc's brand colours and gradient style. 

Consistent monthly posting, including the sign up link on our renovated website and a strong brand identity helped us double our subscriptions within the year.